What is Advertising Agency Agreement?
Advertising is a very creative and niche service that is client-specific. Advertising agencies indulge in long and creative hours designing campaigns and thus to protect their interest and also to set clear precedents, an advertising agency agreement is prepared.
Advertising agencies are service agencies that advertisers(clients) engage in marketing and promotional campaigns. Advertising agencies agreements are contracted between the advertising agencies and the advertisers that spell the nature of work, ownership of content, fees and payment structure.
Also Read : Addendum To Rent Agreement
Agency agreements could be a full-service contract or limited service contract. Both the agreements can include the following parameters
Agreement to act as an agency
Agency Services
Appointments
Approvals & authorities
Work in progress amendments
Remuneration
Fees
Term of the contract
Media space buying
Market research
Currency value fluctuations
Terms of payment
Audits
Copyrights
Confidential Information
Termination clause
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