D2C brands in India have grown rapidly and turned into a good revenue generator. Top D2C Brands in India are more than 600+ and considering the previous years.
D2C means direct to customers, these D2C companies in India directly reach out to their customers with the digital platform. These eCommerce companies are also known as Direct to Consumer brands.
D2C brand builds its offering around digital marketing platforms as opposed to selling online marketplace. Any seller or manufacturer is willing to sell their product to the end customers.
As per the study of SutraHR: 62% of consumers choose to buy directly from manufacturers or brands. These are the benefits for the best D2C brands in India gives them an advantage over conventional methods that involved middlemen.
Advantage of D2C Brands
1. Customers Engagement:
Customers' engagement is the emotional connection between a customer and a brand. High satisfied customers buy more products and promote more.
2. Direct access to customers:
Direct contact is understanding customers' needs. Customers' buying behavior helps to understand manufacturers optimize existing products.
It allows collecting information of their Email ID, contact details, location, address, social media profiles.
3. Higher Margins:
Through the direct sell, Manufacturers achieve higher margins by stopping the middleman from the picture. middleman selling their product means they only make a profit from cost to gross sale. D2C allows brands to sell directly to customers.
4. Increase in Sales:
Customers are finding it suitable and trustworthy to purchase their products from the manufacturer. Manufacturers are no longer restricted to selling D2C brand products. they can sell globally by just selling to the right customer.
5. Cost reduction:
When the brand is self-sufficient in reaching its customers, it negates the role of any third-party distributors who earlier had to be paid.
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