The full form of KRA is the Key responsibility area or key result area. It defines the job role and responsibility of an employee. KRA is developed by the company to evaluate the performance of the employees in an organized manner.
When it comes to calculating performance, then KRA and KPI are two important measurable values that help seniors to measure success.
Measuring success, growth, and goals is the most important factor of a business. Also tracking performance is essential because it gives you a clear image of your work journey: What are you doing, what problems you are facing, goal achievement time, etc.
Importance of KRA
KRA is important for determining and calculating the critical area of development that is aligned with the strategic concept and goals of the company. Also, employees of the department align them together with the vision of the company
KRA Enable the departments to have clarity and a better experience of their departmental job responsibilities and fairly distribute the work.
KRA helps in understanding the scope and expandation of an individual service or product
KRA is a set of goals and objectives that each organization assigns to its employees at the start of the evaluation period.
Increasing revenue is the highest goal of every company. So sales and marketing departments must define KRAs for long-term success.
KRA tells you the employee productivity of the particular company.
KRA improves internal and workplace communication. Communicates updated plans to employees.
KRAs will help you to understand how far the employee reached. and those goals if the employee achieved then they can be given more responsibilities.
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